東京工業大学

エンジニアリングデザインプロジェクト

エンジニアリングデザインコースの必修科目であり、約半年間をかけたPBL型の授業です

Slide0 (Title):

  • Product Name and Slogan
  • Photo of your Prototype
  • Desgin Prompt
  • Corporate Partner (if any)
  • Team Name
  • Team Members
  • Date
  • (Number of recent tests & Number of total tests)

Slide1: Prototype (Teaser)

  • Show and describe your prototype very concisely.
  • Use a pitch template below.
For [ target user ] who [ situation or needs ],
the [ product name ] is a [ product category ],
which has [key benefit ].
Unlike [ competitive alternative ]
our product has [ unique differentiation ].

toolkit

  • Pitch
  • Reflective Action Sheet

Slide2: Context & Problem/Needs

  • Clearly state the situation and/or reason why you built the prototype.
  • How much worth solving the problem? Give us some evidences or clues.

toolkit

  • User Research Minimum Questions
  • User Journey Map
  • User Needs
  • POV (+ HMWQ)

Slide3: Unique Insight (through User Research)

  • Tell us what only you know about the problem and/or how to solve the problem.
  • What kind of “Design Principles” have you set to design the solution?

toolkit

  • (POV +) HMWQ
  • Design Principles

Slide4: Solution

  • Features and Specifications.
  • Describe the concrete benefits (especially user experience rather than product itself) you provide.

  • What are your differentiating factors?

toolkit

  • Ideas
  • Product
  • Competitive Positioning Map
  • Storyboard

Slide5: Voice of User

  • How much does it solve the problem? Give us some evidences.

toolkit

  • User Test Minimum Questions

Slide6: Future Works

  • Do you have any future plan?

toolkit

  • 9-Window tool

Slide7: Ending and Call To Action

  • Photo of your prototype (again).
  • What do you want the audience to do next?
  • DO NOT end with just “Thank you” slide.

Tips for the pitch

  • You should have at most 3 pages per a slide (the title slide must be one page)
  • You can insert the video anywhere you want.
  • You SHOULD NOT use design thinking jargon (ex. POV, HMW, or so)

References